White label PPC services have become increasingly popular in recent years as digital marketing agencies seek to offer comprehensive solutions to their clients. While PPC campaigns are an important aspect of online marketing, they are not the only tool available to businesses. In fact, combining white label PPC services with local SEO strategies can provide a powerful one-two punch for businesses looking to dominate their local markets.

Local SEO involves optimizing a business’s online presence to increase its visibility in local search results. This can include optimizing Google My Business listings, building local citations, and creating localized content on a business’s website. When combined with white label PPC services, businesses can create a comprehensive online marketing strategy that covers both organic and paid search.

Here are some of the ways that white label PPC services and local SEO can work together to help businesses succeed:

  1. Targeted Local Keyword Research

White label PPC services are designed to help businesses reach their target audience through targeted keyword research. By identifying the keywords and phrases that people in a specific location are searching for, businesses can create ads that target these specific search terms.

Local SEO also involves targeted keyword research, but instead of using these keywords for paid advertising, they are used to optimize a business’s website and online profiles. By identifying the keywords and phrases that people in a specific location are searching for, businesses can create content that targets these specific search terms and improves their visibility in local search results.

  1. Geotargeting

One of the key benefits of white label PPC services is the ability to geotarget ads to specific locations. This means that businesses can target their ads to people who are located in a specific city, region, or even a specific zip code.

Geotargeting can also be used in local SEO strategies. By optimizing a business’s website and online profiles for a specific location, businesses can increase their visibility in local search results and attract more customers from that area.

  1. Ad and Organic Search Synergy

When businesses combine white label PPC services with local SEO, they create a synergy between their paid and organic search efforts. By targeting specific keywords with both paid and organic search, businesses can increase their visibility in search results and attract more customers.

For example, if a business is running a PPC campaign for “plumbing services in Chicago” and also has a page on their website optimized for this keyword, they are more likely to appear at the top of search results for this term. This increased visibility can result in more clicks and conversions for the business.

  1. Increased ROI

By combining white label PPC services with local SEO, businesses can see an increased return on investment (ROI). Local SEO strategies are often more cost-effective than paid advertising, as businesses can optimize their website and online profiles for free.

However, by using white label PPC services to supplement their organic search efforts, businesses can see even greater results. By targeting their ads to specific locations and keywords, businesses can attract more customers and increase their ROI.

  1. Enhanced Local Brand Awareness

Finally, white label PPC services and local SEO can work together to enhance a business’s local brand awareness. By increasing a business’s visibility in search results and attracting more customers, businesses can build a stronger brand in their local market.

This increased brand awareness can lead to more word-of-mouth referrals and repeat customers, as well as increased trust and credibility in the community.

In conclusion, white label PPC services and local SEO can work together to create a comprehensive online marketing strategy for businesses looking to dominate their local markets. By combining targeted keyword research, geotargeting, and paid and organic search efforts, businesses can increase their visibility, attract more customers, and see a greater return on investment.