A PPC campaign can be a scary task if you don’t have a PPC Campaign Management Services on your side. Which keywords can help you in generating better leads? There might be many similar questions before you invest in the PPC campaigns.

Keyword Research

Several things to consider while PPC marketing campaign is:

  1. Keyword Terms: There are various types of keywords that AdWords Management Services address. You need to add branded and non-branded terms that will describe your services and products. They might discover some keywords that are indirectly related to your business.
  2. Long-Tail Keywords: The competition is very high in the market for broad search terms. The Specification of products increases the chances of appearing in the SERPs (Search Engine Result Pages). This can be a cost-efficient strategy that will attract more audience to your business.
  3. Negative Keywords: It is crucial to java a list of keywords that should not be included in your Ads. Negative keywords help to make the best out of PPC ad campaigns and filter the right opportunities.         

What are the goals of keyword research?

It is essential to know what you are accomplishing from the research. Some common targets that businesses focus on are:

● Create a targeted list of keywords: This is the primary goal of performing keyword research. This would help you make the correct bid in the market.

Estimation of expenses of PPC campaigns: As you are researching keywords, advertisers will get an idea about the accurate cost of investment. This will also allow making the right decisions based on the budget.

Insights of target audience: You might find some standard search terms that audiences use for a particular product or services. This will help you in knowing the keywords that must be included in the PPC campaigns.     

● Negative Keywords: There are chances you might find some irrelevant terms. You can add them into the negative keyword list, so it does not display in your PPC Ads.

7 steps to find the right keywords for PPC campaigns:

1. Brainstorm your ideas

You make a list of terms that you are sure that the audience will be searching. It is best to divide the keywords into different section to increase their understanding. Some categories where you can add your keywords are:

Branded Keywords: Some keywords include your brands and the ones your competitor’s branding. Make sure that you gain higher rankings for branded keywords for your brand. 

● Service and product-specific keywords: Sometimes, customers might not care about the brand name. Instead, they will look for specific services and products. Make a list of variant keywords that cover different search terms. 

● High Intent Keywords: These are essential keywords that display the users buying process. These are specific about the products and services of your store.

● Feature-Specific Keywords: These keywords focus on the critical aspects of service, products, and brand. In this list, add specific features that you offer the customers on your platform.

2. Analyze your competition

You get to learn a lot about the industry by looking at your competition. It is essential to know what keywords are they biding on the market. Use tools that can help you list PPC keywords they target, Pay-Per-Click investment, cost per month, appearance in the search result pages, and Ad positions.

3. Expand the list of keywords

The Google keyword planner is a powerful research tool. Enter the terms you think your audience will search for your products and services. You can use the data through the keyword planner to choose the powerful keywords. Don’t add keywords that do not fit your budget.

4. Understand keywords and phrases

This list must be highly relevant and specific to the services and products you offer in your business. When you type exact keywords in the search engine, they must display your business. AdWords Management Services helps you to gain more traffic through your advertisements.  

5. Think like your visitors

Keep yourself at the customer’s place and think about how they want to look at the Ads. This will help to know the keywords and phrases they will type on search engines. Try biding on your brand terms which are cost-efficient and have less competition in the market. 

6. Language and Location Target

You can easily change the settings to ensure that your ads appear in front of the right audience. PPC Management Agency can ensure that your location reflects where you have high chances of gaining attention and conversion rates. This might depend on territories, regions, countries, cities, or smaller areas on the map.

7. Understand the Keyword Matching

There are several ways that search engines match keywords. It depends on the usage of punctuations and keywords, like:

● Broad Match is the default setting of target keywords. This focuses on a variety of combinations of your long-tail keywords.

● Broad Match Modifier is like the broad Match, but it targets more efficiently. You specify a term that must be present in the user’s search intent to reach your product and services.

● Phrase match with displaying your ad when someone types the entire keyword phrase. It might show results even when users add keywords in front or behind the keyword phrase.

● Exact Match is identical to the phrase or a close variation of the keywords. This might increase your Click-Through-Rates for your business.


This might be the most crucial strategy for search ads. You can hire Elsner.com as a  PPC Campaign Management Services, which can ease this entire process and provide long-term benefits. This blog has narrowed down the process and made it easier for you to reach the target audience efficiently and increase profits through PPC campaigns. 

Author’s Bio:

Harshal Shah is the CEO of Elsner Technologies Pvt. Ltd. He has an overall experience of more than three decades in the IT industry. His area of interest lies in writing interesting pieces of content mostly on topics relevant to different types of CMS platforms. He wants to ensure that readers get acquainted with multiple web development tools & techniques so that we can build a technology-driven world for the future.